Exercise 2 Redo

Some common errors that I am still seeing in text type layouts are

1. avoid hyphens at all costs.
2. avoid small words at the end of lines (i.e., the, and, of, etc.) in right / left alignments.
3. avoid large negative spaces (or holes) in justified alignments.
4. check, double check, and triple check margins, spacing, etc. 

I have emailed your redo PDF's back to you with grades + notes.

If you submitted a revised exercise 2, you should have 2 grades. One grade for the first submitted exercise and another grade for the second submitted exercise. Both grades are averaged together for a final grade.

Schedule for the next couple weeks

Here is the plan folks...

02.14
Happy Valentine's!

1. Discuss Exercise 3 (bring hard copies with crop marks) on 8.5''x11''
2. one on one meetings - review research / writing / etc. for project 2

02.16
Pin-up - at least 25 thumbnails. I want to see design ideas sketched out for symbol, display, text. I want to see design ideas for the backs of the postcards. Also consider layout of boards in composition. how will you order the designs, etc.

02.21
work from home (no class)

02.23

1. Midterm Evaluations
2. Project 2 Due at 11am - Critique
   Remember to bring all relevant work on 8.5''x11 sheets including, research, writing comps, design comps, sketches, etc. Preferably, staple together in a packet for easy transport. no sketch books please.

Feb 28 - March 4
spring break

Class Exercise #3

Purpose
To demonstrate a wide variety of ways to indicate paragraphs and to show how they affect the look and readability of the setting.

Assignment
Using a series of paragraphs, either of text of your own choosing or from the provided text document, create variations that treat the delineation between paragraphs differently. Create five alternative ways of indicating new paragraphs, ranging from conservative to outrageous. (In the last case readability is not an issue.)

To view exercise brief, click here.
For copy, click here.

Paragraph Indicators Lecture

Format
Set your document to 10 x 10 inches.

Due Monday, February 14
Bring a completed 5-page pdf to class (hardcopy with crop marks). Prepare to explain your designs to the class.

Examples? yes, please.

Working with Text Type

What is the difference between readability and legibility?

What are basic type settings? 

How do you create emphasis in typography?

Introduction to Project #2: Early Letterforms

Great job in Monday's critique! I'm excited to say that I think you are all starting to think conceptually about typography.

That being said, we will move right on in with your next project, Early Letterforms and Postcards. This project should be a lot of fun and will also be a nice introduction to copwriting as well.

The Plan

1. Research symbols
2. Finalize symbol 
3. Copywriting - 100 words
4. Start designing
5. Refine and Finalize 3 designs 
6. Print and Present

This project will be due at 11AM Wednesday, February 23.  Don't be late - we will start without you.

Download the project brief here.

Download the postcard example here.

For those of you preparing to submit portfolios to the graphic design program, I recommend you have your cards printed as well. It is always fantastic to have real comps of work to hold in your hand in addition to the boards you will submit.

Here are some online resources:
I'm a huge fan of moo.com - however, I don't believe you can have these printed oversized.
http://www.cafepress.com/ - another resource I've used for sticker printing - may work well for these.
http://www.vistaprint.com/
http://www.snapio.com/postcards/oversized
http://www.123print.com/Oversized-Postcards

Free Lynda.com access for the month of February

This is the lynda.com link that I told a few of you about. Lynda.com is an online resource that teaches computer software with video tutorials. I would suggest that every student enrolled in this class become familiar with the resource for help with Indesign. 

You can start accessing it now right here:

http://iplogin.lynda.com

Disclaimer: You must be using a PC/Mac on campus, or you own machine via CatChat, in order for it to work.