Print hardcopy to turn in with your final portfolios.
http://bit.ly/eHDZNihttp://bit.ly/eHDZNi
Monday, April 25, 2011
Tuesday, April 19, 2011
Extra Credit
If you have gone to one of the two events (or both) and would like to submit something for extra credit, please do so by this friday, April 22nd. Extra credit assignments should be turned in via email only.
No extra credit assignments will be accepted after Friday at 4pm.
Let me know if you have any questions in regards to this.
No extra credit assignments will be accepted after Friday at 4pm.
Let me know if you have any questions in regards to this.
Monday, April 18, 2011
Digital Archive CD / DVD
Digital Archive's are due on Monday, April 25
Please organize your files in a clear and understandable manner. Include 6 folders (Class Exercises, Project 1, Project 2, Project 3, Project 4, Project 5)
Follow this format:
Please organize your files in a clear and understandable manner. Include 6 folders (Class Exercises, Project 1, Project 2, Project 3, Project 4, Project 5)
Follow this format:
- Folder Name: Class Exercises - include all final PDF's of class exercises (5 total) - you should label each file according to the class exercise number.
- Folder Name: Project 1: Word Semantics - include 2 final PDFs + supporting work
- Folder Name: Project 2: Early Letterforms - include 1 final PDF + supporting work
- Folder Name: Project 3: Midterm - include 1 final PDF
- Folder Name: Project 4: Grid - include 1 final PDF of all 3 spreads + supporting work
- Folder Name: Project 5: Brochure - include final PDF(s) of brochure design
Wednesday, April 13, 2011
Class Exercise #5 - Brochure Design
Hey folks,
Everyone who participated in the Brochure Exercise today received a [check plus] or 100% today.You should have a total of 6 grades that make up your class exercise grade. If you have any questions about your final class exercise grade, let me know.
No more class exercise assignments for the semester!
Everyone who participated in the Brochure Exercise today received a [check plus] or 100% today.You should have a total of 6 grades that make up your class exercise grade. If you have any questions about your final class exercise grade, let me know.
No more class exercise assignments for the semester!
Thursday, April 7, 2011
Individual Meetings for Project 3: The Grid Planned for April 11
On Monday we will have a work day - you should plan to work the entire day in class. In addition to this, I will plan to conduct one-on-one meetings to discuss your GRID projects. As a class, I feel as though many important design concepts are still lacking with regards to working with grids. Because this is the case, I will push your final project 4 due dates up to April 18 - with the expectation that your work will be exceptionally better because you have more time to refine, review, proof read, examine, and analyze your own work.
Remaining semester schedule:
April 11 - Work day Project 4 / Individual meetings Project 3 Review
April 13 - Work day Project 4
April 18 - Project 4 Due @ 11am
April 20 - Movie Day + Type Quiz Review
April 25 - Type Quiz + Turn in Final Digital Archive
Remaining semester schedule:
April 11 - Work day Project 4 / Individual meetings Project 3 Review
April 13 - Work day Project 4
April 18 - Project 4 Due @ 11am
April 20 - Movie Day + Type Quiz Review
April 25 - Type Quiz + Turn in Final Digital Archive
Sunday, March 27, 2011
Brochure Design Project
Purpose
This project will be an exercise in copy fitting, paragraph level formatting, running text and type hierarchy. You will design a brochure to brand a local event / business. You will utilize the same typeface “families” to create consistency across your double-sided tri-fold design.
Assignment
Choose an existing brochure design to redesign or create your own idea from scratch. Choose a location or event and collect images and copy relevant to your topic. Your design must be double-sided and consider at least two folds (i.e., tri-fold brochure design). Avoid “booklet” solutions.
Format
You will design one final mockup (full-scale) + 12’’ x 18’’ presentation boards
Schedule
MAR 28 Project Introduction / Show and Tell
MAR 30 Collect assets for design
APR 04 work day
APR 06 In progress critique – sketches, prototypes, research, assets
APR 11 work day
APR 13 Project Due: Critique @ 11AM
Examples
http://www.ourtuts.com/25-striking-brochure-designs/
http://naldzgraphics.net/inspirations/22-beautiful-example-of-brochure-designs/
http://www.youthedesigner.com/2009/03/25/15-delightful-brochure-designs/
Download standard templates here
http://www.printingforless.com/Brochure-Templates.html
Tri-Fold
A common size of most tri-fold brochures when they are opened or flat is 8.5" x 11", or a normal letter format. Other popular sizes are 8.5" x 14", 11" x 17" and 11" x 25.5". When using a tri fold brochure template, keep in mind that each individual panel is slightly different in width, with the "cover" panel being the largest (widest), to accommodate the other two folds. It allows for the other folds to tuck up neatly, ensuring a crisp finished product.
Z Fold
A Z-fold is represented by "back and forth" folds into three panels. As the name implies, with a z-fold brochure the paper is folded in alternating directions; when you look at the end of the folded piece, the namesake "Z" will appear. A Z-fold is a great choice to display chronological or step-by-step information, or with a design or image that spans the entire width of the paper; when opened, the z-fold "reveals" the brochure content well.
Accordion Fold
This type of fold usually has two or more parallel folds that result in the sheet opening like a fan. It is sometimes known as the Z-fold. Brochures are a great use for an accordion fold, and many types of maps use this fold as well, since a large number of panels can be folded in, accommodating a larger paper size and ultimately a lot more information in a standard finished size.
4 Panel Fold (or Double Parallel)
A 4 panel fold is created by folding the paper in half, then half again so that the folds are parallel to each other. This is done going from left to right, with the open end on the right-hand side of the folded brochure. The end product is a narrower piece, which is perfect for displaying information in tighter locations, such as tourist racks or information centers.
Quarter Fold
A quarter fold creates four "quarters" or panels of equal size where the folds are perpendicular to each other. Start by folding in half vertically then folding in half again horizontally. Also known as "right angle fold" or "french fold." The quarter fold on an 11" x17" brochure creates a convenient 5.5" x 8.5" finished size for mailing.
Gate Fold
While not as common as other folds, the (open or closed) gate fold offers a convenient finished size with a unique format when opened, revealing your design similar to two doors opening. In both open and closed gate folds, the left and right edges fold inward, and these edges meet in the middle of the page without overlapping. To create the Closed Gate Fold, the paper is then folded again down the middle, so that the folded edges meet. Menus and creative designs with wide visuals, such as architectural layouts and landscape images are well-suited for gate folds.
Half / Tri-Fold
This fold is perfect for newsletters. This is a great way to accommodate a larger sheet, in this case an 11" x 17", and fit it into a #10 envelope. Good uses for this fold would be city maps, real estate offerings and manufacturing product sheets, rich in content, specs and photos.
This project will be an exercise in copy fitting, paragraph level formatting, running text and type hierarchy. You will design a brochure to brand a local event / business. You will utilize the same typeface “families” to create consistency across your double-sided tri-fold design.
Assignment
Choose an existing brochure design to redesign or create your own idea from scratch. Choose a location or event and collect images and copy relevant to your topic. Your design must be double-sided and consider at least two folds (i.e., tri-fold brochure design). Avoid “booklet” solutions.
Format
You will design one final mockup (full-scale) + 12’’ x 18’’ presentation boards
Schedule
MAR 28 Project Introduction / Show and Tell
MAR 30 Collect assets for design
APR 04 work day
APR 06 In progress critique – sketches, prototypes, research, assets
APR 11 work day
APR 13 Project Due: Critique @ 11AM
Examples
http://www.ourtuts.com/25-striking-brochure-designs/
http://naldzgraphics.net/inspirations/22-beautiful-example-of-brochure-designs/
http://www.youthedesigner.com/2009/03/25/15-delightful-brochure-designs/
Download standard templates here
http://www.printingforless.com/Brochure-Templates.html
Tri-Fold
A common size of most tri-fold brochures when they are opened or flat is 8.5" x 11", or a normal letter format. Other popular sizes are 8.5" x 14", 11" x 17" and 11" x 25.5". When using a tri fold brochure template, keep in mind that each individual panel is slightly different in width, with the "cover" panel being the largest (widest), to accommodate the other two folds. It allows for the other folds to tuck up neatly, ensuring a crisp finished product.
Z Fold
A Z-fold is represented by "back and forth" folds into three panels. As the name implies, with a z-fold brochure the paper is folded in alternating directions; when you look at the end of the folded piece, the namesake "Z" will appear. A Z-fold is a great choice to display chronological or step-by-step information, or with a design or image that spans the entire width of the paper; when opened, the z-fold "reveals" the brochure content well.
Accordion Fold
This type of fold usually has two or more parallel folds that result in the sheet opening like a fan. It is sometimes known as the Z-fold. Brochures are a great use for an accordion fold, and many types of maps use this fold as well, since a large number of panels can be folded in, accommodating a larger paper size and ultimately a lot more information in a standard finished size.
4 Panel Fold (or Double Parallel)
A 4 panel fold is created by folding the paper in half, then half again so that the folds are parallel to each other. This is done going from left to right, with the open end on the right-hand side of the folded brochure. The end product is a narrower piece, which is perfect for displaying information in tighter locations, such as tourist racks or information centers.
Quarter Fold
A quarter fold creates four "quarters" or panels of equal size where the folds are perpendicular to each other. Start by folding in half vertically then folding in half again horizontally. Also known as "right angle fold" or "french fold." The quarter fold on an 11" x17" brochure creates a convenient 5.5" x 8.5" finished size for mailing.
Gate Fold
While not as common as other folds, the (open or closed) gate fold offers a convenient finished size with a unique format when opened, revealing your design similar to two doors opening. In both open and closed gate folds, the left and right edges fold inward, and these edges meet in the middle of the page without overlapping. To create the Closed Gate Fold, the paper is then folded again down the middle, so that the folded edges meet. Menus and creative designs with wide visuals, such as architectural layouts and landscape images are well-suited for gate folds.
Half / Tri-Fold
This fold is perfect for newsletters. This is a great way to accommodate a larger sheet, in this case an 11" x 17", and fit it into a #10 envelope. Good uses for this fold would be city maps, real estate offerings and manufacturing product sheets, rich in content, specs and photos.
Saturday, March 19, 2011
Grading Formula for Grid Project - Due Wed 3/23
A sneak peak into my grading formulas. Remember, I grade your work against yourself - so make sure to try and improve in areas where you may be lacking. Even if your work is still not "perfect," improvement counts!
Design Process and Exploration
COMMENTS: Have you included 20-25 Thumbnail sketches with final project? Have you done outside research showing me examples of publication design + editorial work that you like or don't like.
Required Elements + Typography (3 spread PDF)
COMMENTS: Are all required elements included in 3 page spread? (i.e., Text type, display type, heads, subheads, folios, illustrations, and captions are all included.) Is your text legible, readable, and demonstrate proper leading, kerning, justification, etc. Pay close attention to widows, orphans, hyphens. Spelling counts!
Design + Strong use of Grid (3 spread PDF)
COMMENTS: Are the spreads balanced, accessible, and demonstrate consideration of the reader? Do you show a strong understanding of how to use grids in design? Does each spread demonstrates the use of a 3-column grid to bring balance and structure to the design? Have you used the correct specs? (i.e., gutters, margins, etc.)
Craft / Execution of Presentation (12''x18'' Board)
COMMENTS: Is your craft perfect? Are the scratches, bubbles, alignment issues? Do the colors on the board project well? Have you executed the deliverables as asked? (i.e., 12''x18'' board, flush-mounted) Do you present your work well in final critique? Are you clear, concise, professional as well as prepared to discuss work?
Effort and Participation
COMMENTS: Are you prepared for one on one meetings, in-progress critiques, and final critiques? Do you offer constructive criticism to peers during critiques? Do you participate in class discussions, exercises, etc? Are you consistently late or absent?
Design Process and Exploration
COMMENTS: Have you included 20-25 Thumbnail sketches with final project? Have you done outside research showing me examples of publication design + editorial work that you like or don't like.
Required Elements + Typography (3 spread PDF)
COMMENTS: Are all required elements included in 3 page spread? (i.e., Text type, display type, heads, subheads, folios, illustrations, and captions are all included.) Is your text legible, readable, and demonstrate proper leading, kerning, justification, etc. Pay close attention to widows, orphans, hyphens. Spelling counts!
Design + Strong use of Grid (3 spread PDF)
COMMENTS: Are the spreads balanced, accessible, and demonstrate consideration of the reader? Do you show a strong understanding of how to use grids in design? Does each spread demonstrates the use of a 3-column grid to bring balance and structure to the design? Have you used the correct specs? (i.e., gutters, margins, etc.)
Craft / Execution of Presentation (12''x18'' Board)
COMMENTS: Is your craft perfect? Are the scratches, bubbles, alignment issues? Do the colors on the board project well? Have you executed the deliverables as asked? (i.e., 12''x18'' board, flush-mounted) Do you present your work well in final critique? Are you clear, concise, professional as well as prepared to discuss work?
Effort and Participation
COMMENTS: Are you prepared for one on one meetings, in-progress critiques, and final critiques? Do you offer constructive criticism to peers during critiques? Do you participate in class discussions, exercises, etc? Are you consistently late or absent?
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