Brochure Design Project

Purpose
This project will be an exercise in copy fitting, paragraph level formatting, running text and type hierarchy. You will design a brochure to brand a local event / business. You will utilize the same typeface “families” to create consistency across your double-sided tri-fold design.

Assignment
Choose an existing brochure design to redesign or create your own idea from scratch. Choose a location or event and collect images and copy relevant to your topic. Your design must be double-sided and consider at least two folds (i.e., tri-fold brochure design). Avoid “booklet” solutions.

Format
You will design one final mockup (full-scale) + 12’’ x 18’’ presentation boards

Schedule
MAR 28 Project Introduction / Show and Tell
MAR 30 Collect assets for design
APR 04 work day
APR 06 In progress critique – sketches, prototypes, research, assets
APR 11 work day
APR 13 Project Due: Critique @ 11AM

Examples
http://www.ourtuts.com/25-striking-brochure-designs/
http://naldzgraphics.net/inspirations/22-beautiful-example-of-brochure-designs/
http://www.youthedesigner.com/2009/03/25/15-delightful-brochure-designs/

Download standard templates here
http://www.printingforless.com/Brochure-Templates.html

Tri-Fold
A common size of most tri-fold brochures when they are opened or flat is 8.5" x 11", or a normal letter format. Other popular sizes are 8.5" x 14", 11" x 17" and 11" x 25.5". When using a tri fold brochure template, keep in mind that each individual panel is slightly different in width, with the "cover" panel being the largest (widest), to accommodate the other two folds. It allows for the other folds to tuck up neatly, ensuring a crisp finished product.

Z Fold
A Z-fold is represented by "back and forth" folds into three panels. As the name implies, with a z-fold brochure the paper is folded in alternating directions; when you look at the end of the folded piece, the namesake "Z" will appear. A Z-fold is a great choice to display chronological or step-by-step information, or with a design or image that spans the entire width of the paper; when opened, the z-fold "reveals" the brochure content well.

Accordion Fold
This type of fold usually has two or more parallel folds that result in the sheet opening like a fan. It is sometimes known as the Z-fold. Brochures are a great use for an accordion fold, and many types of maps use this fold as well, since a large number of panels can be folded in, accommodating a larger paper size and ultimately a lot more information in a standard finished size.

4 Panel Fold (or Double Parallel)
A 4 panel fold is created by folding the paper in half, then half again so that the folds are parallel to each other. This is done going from left to right, with the open end on the right-hand side of the folded brochure. The end product is a narrower piece, which is perfect for displaying information in tighter locations, such as tourist racks or information centers.

Quarter Fold
A quarter fold creates four "quarters" or panels of equal size where the folds are perpendicular to each other. Start by folding in half vertically then folding in half again horizontally. Also known as "right angle fold" or "french fold." The quarter fold on an 11" x17" brochure creates a convenient 5.5" x 8.5" finished size for mailing.

Gate Fold
While not as common as other folds, the (open or closed) gate fold offers a convenient finished size with a unique format when opened, revealing your design similar to two doors opening. In both open and closed gate folds, the left and right edges fold inward, and these edges meet in the middle of the page without overlapping. To create the Closed Gate Fold, the paper is then folded again down the middle, so that the folded edges meet. Menus and creative designs with wide visuals, such as architectural layouts and landscape images are well-suited for gate folds.

Half / Tri-Fold
This fold is perfect for newsletters. This is a great way to accommodate a larger sheet, in this case an 11" x 17", and fit it into a #10 envelope. Good uses for this fold would be city maps, real estate offerings and manufacturing product sheets, rich in content, specs and photos.