A sneak peak into my grading formulas. Remember, I grade your work against yourself - so make sure to try and improve in areas where you may be lacking. Even if your work is still not "perfect," improvement counts!
Design Process and Exploration
COMMENTS: Have you included 20-25 Thumbnail sketches with final project? Have you done outside research showing me examples of publication design + editorial work that you like or don't like.
Required Elements + Typography (3 spread PDF)
COMMENTS: Are all required elements included in 3 page spread? (i.e., Text type, display type, heads, subheads, folios, illustrations, and captions are all included.) Is your text legible, readable, and demonstrate proper leading, kerning, justification, etc. Pay close attention to widows, orphans, hyphens. Spelling counts!
Design + Strong use of Grid (3 spread PDF)
COMMENTS: Are the spreads balanced, accessible, and demonstrate consideration of the reader? Do you show a strong understanding of how to use grids in design? Does each spread demonstrates the use of a 3-column grid to bring balance and structure to the design? Have you used the correct specs? (i.e., gutters, margins, etc.)
Craft / Execution of Presentation (12''x18'' Board)
COMMENTS: Is your craft perfect? Are the scratches, bubbles, alignment issues? Do the colors on the board project well? Have you executed the deliverables as asked? (i.e., 12''x18'' board, flush-mounted) Do you present your work well in final critique? Are you clear, concise, professional as well as prepared to discuss work?
Effort and Participation
COMMENTS: Are you prepared for one on one meetings, in-progress critiques, and final critiques? Do you offer constructive criticism to peers during critiques? Do you participate in class discussions, exercises, etc? Are you consistently late or absent?
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