Brochure Design Project

Purpose
This project will be an exercise in copy fitting, paragraph level formatting, running text and type hierarchy. You will design a brochure to brand a local event / business. You will utilize the same typeface “families” to create consistency across your double-sided tri-fold design.

Assignment
Choose an existing brochure design to redesign or create your own idea from scratch. Choose a location or event and collect images and copy relevant to your topic. Your design must be double-sided and consider at least two folds (i.e., tri-fold brochure design). Avoid “booklet” solutions.

Format
You will design one final mockup (full-scale) + 12’’ x 18’’ presentation boards

Schedule
MAR 28 Project Introduction / Show and Tell
MAR 30 Collect assets for design
APR 04 work day
APR 06 In progress critique – sketches, prototypes, research, assets
APR 11 work day
APR 13 Project Due: Critique @ 11AM

Examples
http://www.ourtuts.com/25-striking-brochure-designs/
http://naldzgraphics.net/inspirations/22-beautiful-example-of-brochure-designs/
http://www.youthedesigner.com/2009/03/25/15-delightful-brochure-designs/

Download standard templates here
http://www.printingforless.com/Brochure-Templates.html

Tri-Fold
A common size of most tri-fold brochures when they are opened or flat is 8.5" x 11", or a normal letter format. Other popular sizes are 8.5" x 14", 11" x 17" and 11" x 25.5". When using a tri fold brochure template, keep in mind that each individual panel is slightly different in width, with the "cover" panel being the largest (widest), to accommodate the other two folds. It allows for the other folds to tuck up neatly, ensuring a crisp finished product.

Z Fold
A Z-fold is represented by "back and forth" folds into three panels. As the name implies, with a z-fold brochure the paper is folded in alternating directions; when you look at the end of the folded piece, the namesake "Z" will appear. A Z-fold is a great choice to display chronological or step-by-step information, or with a design or image that spans the entire width of the paper; when opened, the z-fold "reveals" the brochure content well.

Accordion Fold
This type of fold usually has two or more parallel folds that result in the sheet opening like a fan. It is sometimes known as the Z-fold. Brochures are a great use for an accordion fold, and many types of maps use this fold as well, since a large number of panels can be folded in, accommodating a larger paper size and ultimately a lot more information in a standard finished size.

4 Panel Fold (or Double Parallel)
A 4 panel fold is created by folding the paper in half, then half again so that the folds are parallel to each other. This is done going from left to right, with the open end on the right-hand side of the folded brochure. The end product is a narrower piece, which is perfect for displaying information in tighter locations, such as tourist racks or information centers.

Quarter Fold
A quarter fold creates four "quarters" or panels of equal size where the folds are perpendicular to each other. Start by folding in half vertically then folding in half again horizontally. Also known as "right angle fold" or "french fold." The quarter fold on an 11" x17" brochure creates a convenient 5.5" x 8.5" finished size for mailing.

Gate Fold
While not as common as other folds, the (open or closed) gate fold offers a convenient finished size with a unique format when opened, revealing your design similar to two doors opening. In both open and closed gate folds, the left and right edges fold inward, and these edges meet in the middle of the page without overlapping. To create the Closed Gate Fold, the paper is then folded again down the middle, so that the folded edges meet. Menus and creative designs with wide visuals, such as architectural layouts and landscape images are well-suited for gate folds.

Half / Tri-Fold
This fold is perfect for newsletters. This is a great way to accommodate a larger sheet, in this case an 11" x 17", and fit it into a #10 envelope. Good uses for this fold would be city maps, real estate offerings and manufacturing product sheets, rich in content, specs and photos.

Grading Formula for Grid Project - Due Wed 3/23

A sneak peak into my grading formulas. Remember, I grade your work against yourself - so make sure to try and improve in areas where you may be lacking. Even if your work is still not "perfect," improvement counts!


Design Process and Exploration
COMMENTS: Have you included 20-25 Thumbnail sketches with final project? Have you done outside research showing me examples of publication design + editorial work that you like or don't like.
   
Required Elements + Typography (3 spread PDF)
COMMENTS: Are all required elements included in 3 page spread? (i.e., Text type, display type, heads, subheads, folios, illustrations, and captions are all included.) Is your text legible, readable, and demonstrate proper leading, kerning, justification, etc. Pay close attention to widows, orphans, hyphens. Spelling counts!

Design + Strong use of Grid (3 spread PDF)
COMMENTS: Are the spreads balanced, accessible, and demonstrate consideration of the reader? Do you show a strong understanding of how to use grids in design? Does each spread demonstrates the use of a 3-column grid to bring balance and structure to the design? Have you used the correct specs? (i.e., gutters, margins, etc.)
      
Craft / Execution of Presentation (12''x18'' Board)
COMMENTS: Is your craft perfect? Are the scratches, bubbles, alignment issues? Do the colors on the board project well? Have you executed the deliverables as asked? (i.e., 12''x18'' board, flush-mounted) Do you present your work well in final critique? Are you clear, concise, professional as well as prepared to discuss work?            

Effort and Participation
COMMENTS: Are you prepared for one on one meetings, in-progress critiques, and final critiques? Do you offer constructive criticism to peers during critiques? Do you participate in class discussions, exercises, etc? Are you consistently late or absent?          

Class Exercise #4

Designer Handout

Design a one-page 8.5''x11'' sheet describing a designer of your choosing. The designer should be a current working designer in the field with special focus in typography, editorial, publication design. Choose a designer that is local or global - however, make sure the designer's specialty is in topic with this class.

You will design a one-sided (portrait or landscape) design that shows examples of the designer's work, full name, biography + work list, etc. You will design a multiple column grid to layout your images and text. Think about how you can show an overview of information in a well designed format.

Choose your designer and post your decision to the blog. Do not choose a designer that has already been chosen by another student.

Deliverable

1. Print 20 copies of your handout (one handout for me, one handout for yourself, and 18 handouts for your classmates)
2. Prepare a 2 minute talk to introduce your designer to the class. 

Due Wednesday March 16

Introduction to Grids

1. Class Discussion on Chapter 4
2. Examples of the Grid - Powerpoint
3. Parts of a Page Handout

Project 3: The Grid

The Purpose of this project is to introduce the use of the grid in publication design and the many typographic decisions that must be made regarding the parts of a page. This project also puts into practice lessons learned from previous projects, such as columns, orphans and widows, display and text type, and working with imagery.

1. Review the Project Brief
2. Download project assets here

Sophomore Portfolio Review & Dropoff

Sophomores applying to the major will drop off their portfolios Friday April 29th between 10:00 and 1:00 in 468.

• Portfolios should contain all assignments and sketchbooks from GRD 3000, GRD 3150, GRD 3200. Portfolios MUST have the student's name securely affixed on the outside.
• Any packages, books, other 3-D comps from those classes in protective covers with names marked on outside.
• All submissions must include a one-page statement about their work and discuss why they have chosen to major in Graphic Design.
• All submissions must include a completed application form.

Application can be found on artspace > ApplicationforBFA_GRD.pdf

Important Documents for Midterm Challenge

Download the project brief here: Midterm Challenge Project Brief

Print the evaluation here: Evaluation form